东西方企业的国际商务沟通之比较  

Comparison of international commercial communication between the enterprises of the east and the west

作　　者：龚龙生[1] 

机构地区：[1]上海外国语大学 金融贸易学院,上海200083

出　　处：《重庆工商大学学报（社会科学版）》2007年第5期56-60,共5页Journal of Chongqing Technology and Business University：Social Science Edition

摘　　要：商务活动的开展必须依靠跨文化沟通来实现。跨文化沟通往往会受到不同的文化差异因素的阻碍。这些文化差异包括语言、思维方式、价值观念、法律规范、风俗习惯等因素。要进行有效的跨文化的沟通,应采取适当的沟通途径、克服文化差异的不利因素,加强理解和融合。Successful business activities depend on cross-cultural communications, however, cross- cultural communications are often hindered by the cultural disparities. These cultural disparities include language, way of thinking, value outlook, laws and regulations, custom and habit, and so on. The effective cross-culture communications are to use proper communication paths, to overcome the disadvantageous factors of cultural disparities and to strengthen understanding and integration.

关 键 词：跨文化沟通 文化差异 融合 

分 类 号：F76[经济管理—产业经济]