市场营销组合新论  

作　　者：刘治江[1] 

机构地区：[1]暨南大学珠海学院,广东珠海519070

出　　处：《特区经济》2007年第10期280-281,共2页Special Zone Economy

摘　　要：本文试图通过对传统的营销组合要素及其模型的分析,结合复杂消费时代需求和营销的实质性变化,探求影响顾客满意和顾客价值实现的营销组合要素,并依此建立起新的营销组合模型。The article is trying to analyze the traditional marketing mix factor and its model, and combined with the complicated consuming ear and the vital changes of marketing to explore the marketing mix factors which intact the eustomer satisfaction and the customer value realization and to strike up a new marketing mix model.

关 键 词：复杂消费时代 营销组合模型 评价 创新 

分 类 号：F713.50[经济管理—市场营销]