数值型关联规则挖掘在客户关系管理中的应用  

Application of Quantitative Association Rules in the Customer Relationship Management

作　　者：严仍荣[1] 

机构地区：[1]皖西学院计算机科学与技术系,安徽六安237012

出　　处：《皖西学院学报》2007年第5期29-31,共3页Journal of West Anhui University

摘　　要：关联规则挖掘方法是数据挖掘领域的一个研究热点。主要探讨了数值型关联规则挖掘方法,介绍了数值型关联规则挖掘在客户关系管理中的应用。Mining association rules in transaction databases has been studied popularly in data mining research. This paper discussed quantitative association rules, and described the application of quanti tative association rules in the customer relationship management.

关 键 词：关联规则 客户关系管理 数据挖掘 

分 类 号：G202[文化科学—传播学]