基于自增强机制的决策影响体系的构建  

The Construction of the Decision Making Effect System Based on the Self-enhancement Mechanism

作　　者：欧阳嘉[1] 

机构地区：[1]南京财经大学会计学院,江苏南京210046

出　　处：《科技情报开发与经济》2007年第30期153-154,共2页Sci-Tech Information Development & Economy

摘　　要：自增强理论是一个很有新意的理论,它不仅属于物理学、化学和生物学,也适用于社会学、经济学等。根据自增强理论的基本原理,建立了一个新决策影响体系,研究是哪些影响因素决定了最终的选择和决策的结果。The self-enhancement theory is a new theory that belongs to not only the physics, chemistry and biology but also the sociology, economics and others. Based on the basic principles of the self-enhancement theory, this paper establishes a new decision making effect system for researching what kinds of influencing factors determine the results of the final selection and decision.

关 键 词：自增强理论 决策影响体系 成本收益原则 

分 类 号：F224.5[经济管理—国民经济]