绿色电力的营销障碍与对策探讨  

Obstacles of green power marketing and the countermeasures

作　　者：戴双凤[1] 吴运生[1] 

机构地区：[1]长沙理工大学管理学院,长沙410076

出　　处：《电力需求侧管理》2007年第6期50-52,共3页Power Demand Side Management

摘　　要：绿色电力的营销是当前探讨的热点问题。绿色电力营销目前遇到的障碍是:价格偏高,市场需求与开发能力不足,相对统一的市场尚未形成,政府支持的力度不大等;绿色电力主要的营销对策是:引导需求,加大政府支持力度,增强开发能力,培育市场,实施绿色电力产业化,形成产业集群,提高规模效益,降低成本与电价,增强市场竞争力,实现营销手段多样化与现代化。Green power marketing is a hot topic currently. The obstacles it encountering are high price, deficient market demand and development ability, not yet formed relative uniform market, not enough supports from government and so on. The main are that guiding the demand, enhancing the supports from government and the development ability of green power enterprises, opening new markets, implementing green power industrialization, forming industrial colony, improving scale benefits, reducing cost and electricity price, strengthening market competitive ability,diversifing and medemizing marketing methods.

关 键 词：绿色电力 整体营销 营销障碍与对策 策略多样化 

分 类 号：F407.61[经济管理—产业经济] F274