我国企业跨国经营的优劣势分析  

作　　者：刘素昕[1] 

机构地区：[1]连云港广播电视大学,江苏连云港222006

出　　处：《特区经济》2007年第11期222-224,共3页Special Zone Economy

摘　　要：就一般规律而言,跨国经营是一个国家加入WTO后经济发展的必然趋势,因此,适应经济全球化和加入WTO的形势,我国企业应实施跨国经营战略,在更大范围、更广领域和更高层次上参与国际经济技术合作和竞争,充分利用国际国内两个市场,优化资源配置,拓展发展空间。本文希望通过对跨国经营企业的竞争优势和劣势的分析,为企业制定跨国经营战略提供思路。As far as general rule is concerned, multinational operatinn is an inevitable trend of a country＇ s eeonomic development after its accession to WTO. Thus , in response to the new situation of economic globalization and China＇ s enty into the WTO, wc should take part in international economic and technological cooperation and competition on a broader scale, in more spheres and on a higher level, make the best use of both international and domestic markets, optimize the allocation of resources, expand the space for development. It is hoped that the article can prnvide thoughts for making strategy of multinatinnal operation through analysis on competitive advantage and disadvantage of multinational operation.

关 键 词：跨国经营 竞争优势 竞争劣势 

分 类 号：F279.2[经济管理—企业管理]