内隐地域刻板印象的IAT和SEB比较研究  

An Implicit Regional Stereotype Research with IAT and SEB

作　　者：杨治良[1] 邹庆宇[1] 

机构地区：[1]华东师范大学心理系,上海200062

出　　处：《心理科学》2007年第6期1314-1320,共7页Journal of Psychological Science

基　　金：教育部哲学社会科学研究重大课题攻关项目(批准号06JZD0039);上海市功能磁共振成像重点实验室资助

摘　　要：本研究以上海行政区为划分标准,探讨了"上海人"和"非上海人"群体的地域刻板印象以及"内-外群体效应"。结果发现:(1)IAT结果表明,被试在不相容条件下的反应时显著高于相容条件(t(25)=3.282,p<0.01);(2)SEB结果表明,被试对于不符合刻板印象的句子做出解释的次数显著多于符合刻板印象的句子(t(73)=2.844,p<0.01),且不同地域来源的被试做出的内、外归因也有显著差异(t(72)=3.172,p<0.01)。研究采用两种测验方法证实了地域刻板印象的存在,并且通过实践验证了SEB作为内隐社会认知研究方法的有效性。Using Shanghai as an example, this study intended to verify the existence of implicit regional stereotype and looked into its charaeteristics. The results were that： （1） IAT values were significantly higher under the incompatible condition than under the compatible condition （ t = 3. 282, p 〈 0.01 ） ; （2） SEB values were significantly higher under the incompatible condition than under the compatible condition （t=2. 844, p 〈 0.01 ）. Subjects from different areas significantly did different kinds of attribution （t = 3. 172, P〈0.01）. The two experiments confirmed that Regional Stereotype did exist and SEB was an effective method for implicit research.

关 键 词：内隐联想测验IAT 刻板印象解释偏差SEB 内-外群体效应 地域刻板印象 

分 类 号：B841[哲学宗教—基础心理学]