现阶段中国体育赞助中存在的问题及对策  

The Current Problems in Supporting Our Country' Sports and Their Coping Styles

作　　者：杜治华[1] 王泽杰[1] 

机构地区：[1]山西师范大学体育学院,山西临汾041000

出　　处：《山西师大体育学院学报》2007年第4期18-20,共3页Journal of Physical Education Institute of Shanxi Teachers University

摘　　要：运用文献资料调研、专家访谈和理论分析等研究方法,对我国体育赞助中政府体育组织与中介组织的现状进行分析,在此基础上讨论现阶段我国体育赞助中政府体育组织与体育中介组织所面临的问题,并对以上问题有针对性的提出解决对策,旨在加速体育赞助市场化进程的步伐。With the methods of literature review, expert - interview and theoretical analysis, the paper analyses the current situation of the main sport - supporting units including government sport organizations and media organizations, based on which the research argues the current problems the two organizations are faced with in our county＇s sport - supporting. Some coping styles are also put forward in order to improve the process of the market of our sport - supporting.

关 键 词：政府体育组织 体育中介组织 体育赞助 

分 类 号：G80[文化科学—运动人体科学]