广告设计的心理因素  

Mental Factors of Advertisement Design

作　　者：罗坚[1] 艾静[1] 

机构地区：[1]南昌大学,南昌330031

出　　处：《包装工程》2007年第12期246-247,253,共3页Packaging Engineering

摘　　要：以感情诉求为材料,叙述了情感在广告中的作用。情感诉求已成为现代社会不可忽视的主题,而广告又是现代社会中最重要的促销媒介,为其注入情感要素,不仅可以使消费者产生强烈的身临其境之感,而且更容易与消费者的心灵产生共鸣,进而达到促消的目的。The function of emotion in advertisement was narrated with the material of perceptual appeal. The perceptual appeal has become the topic that modern society cant neglect and advertisement is the most important promotion medium in the modern society. Infusing emotion factors in advertisement design not only can make consumer be personally on the scene, but also can more easily create resonance with the hart of consumer the totally, and achieve the purpose of sales promotion.

关 键 词：广告 情感 心理 消费者 

分 类 号：J524.3[艺术—艺术设计]