基于供应链管理的营销物流整合研究  

Integration Research on Logistics and Marketing under the Supply Chain Management

作　　者：阎实[1] 刘晓娟 郑继兴[1] 

机构地区：[1]齐齐哈尔大学经济管理学院 [2]黑龙江省学府环艺雕塑有限公司

出　　处：《中国市场》2007年第45期108-109,共2页China Market

摘　　要：21世纪的竞争不再是企业与企业之间的竞争,而是供应链与供应链之间的竞争。基于供应链管理的营销与物流的整合将实现顾客价值和供应链价值的最大化。本文在分析了营销与物流关系的基础上,阐述了营销物流的概念,并提出了基于供应链管理的营销物流整合的对策。The 21 st century competitions no longer are between the enterprise and enterprise＇s competition, but is supplies be tween the chain and the supply chain competition. The conformity which based on supplies which the chain to manage the marketing and the thing flows to realize the customer value and the supply chain value maximization. This article in has analyzed the marketing and the thing flows relational in the foundation, elaborated the marketing flows the concept, and proposed based on supplies the marketing which the chain manages to flow the conformity the countermeasure.

关 键 词：供应链 营销 物流 整合 

分 类 号：F274[经济管理—企业管理]