纯粹接触效应及其在多媒体软件开发中的运用  

Mere Exposure Effect and it's Enlightment in Multimedia Teaching

作　　者：何向阳[1] 

机构地区：[1]湖南科技大学教育学院,湖南湘潭411201

出　　处：《远程教育杂志》2007年第6期69-71,61,共4页Journal of Distance Education

摘　　要：纯粹接触效应是指个体接触一个刺激的次数越频繁,个体对该刺激就越喜欢的现象。在多媒体教学软件的开发过程中,让教学信息的多次重复出现可以提高学习的效果。教学信息的重复出现应当依据简约性、简短性、隐秘性和意义性的设计原则。The mere exposure effect refers to the phenomenon that the more frequently one receives a kind of stimulation, the more he will like it. The reappearance of instructional stimulation is beneficial to the learning effect in multimedia teaching software design and classroom instruction, The design of reappearance of instructional stimulation must based on the principles of concisesess, briefness, secretiveness and significance.

关 键 词：纯粹接触效应 偏好 教学应用 

分 类 号：G434[文化科学—教育学]