企业市场占优投资竞争策略研究  

Time to market strategy in a comptitive environment

作　　者：陈祥锋[1] 朱道立[1] 

机构地区：[1]复旦大学管理学院,上海200433

出　　处：《上海理工大学学报》2007年第6期571-577,共7页Journal of University of Shanghai For Science and Technology

基　　金：国家自然科学基金资助项目(70502008);教育部人文社会科学一般项目青年基金资助项目(05JC630068);国家自然科学基金重点资助项目(70432001)

摘　　要：应用博弈论Cournot和Stackelberg竞争模型,并引入投资期权的分析工具研究两个竞争企业的市场占优投资决策的纯策略和混合策略.用数学模拟方法分析不同市场条件下具有或不具有垄断投资机会的企业市场占优投资决策策略,以及市场波动对不同性质企业进行市场占优投资决策的影响.结果表明,当面临激烈的市场竞争时,企业往往希望通过市场占优的投资进一步培育或发展自身的核心能力,以期望在未来的竞争中获取优势,占有更大的市场份额.但是,由于市场的不确定性,进行市场占优投资的决策可能给企业带来收益,也可能带来损失,如何进行市场占优投资的决策是企业应该切实关注的问题.Two game theory models, Cournot and Stackelberg, and the analyzing way of investing option for two competing corporations are introduced to find the optimal strategies of pure and mix Nash equilibriums. With the mathematic simulation, the market dominant investment decisions for corporations with or without monopolistic investment opportunity under different market conditions are anal- ysed and the influence of market fluctuation on investment decision making is discussed. When facing serious market competition, corporations usually expect to foster and develop core competency by market dominant investment to prevail in the competition and gain a bigger market share in the future. However, because of the market uncertainty, making investment decision can bring to corporations loss or benefit, therefore, how to make market dominant investment decision is absolutely what corporations should focus.

关 键 词：COURNOT模型 Stackleber模型 NASH均衡 竞争策略 期权 

分 类 号：F224.3[经济管理—国民经济]