基于灰色系统的企业营销力综合模糊评价  

Fuzzy Evaluation of Enterprise Marketing Capability Based on Grey System

作　　者：王庆金[1] 王炬香[1] 王洪江[1] 

机构地区：[1]青岛大学,青岛266071

出　　处：《科学技术与工程》2008年第1期295-298,共4页Science Technology and Engineering

基　　金：国家自然科学基金项目(70671056);山东自然科学基金自助项目(Q2006H01);山东软科学资助项目(B2006036)资助

摘　　要：运用Delphi法构建了企业营销力评价指标体系,依据AHP法确定了各指标的权重,然后结合灰色系统评估法和模糊综合评估法对企业营销力进行了综合评定,最后通过实例说明了该评价方法的可行性和有效性。The index system of the enterprise marketing capability is designed through Delphi, and the index weigh is worked out according to the AHP. Then the marketing capability is assessed using the method of gray comprehensive evaluation and fuzzy comprehensive valuation. At Last, a practical example is given to confirm the feasibility and the practicability.

关 键 词：营销力 灰色系统 模糊评价 

分 类 号：F272.5[经济管理—企业管理]