基于品牌差异的供应链间价格竞争策略研究  

A Study on Price Competition between Supply Chains Based Brand Difference

作　　者：肖迪[1] 黄培清[1] 夏海洋[1] 

机构地区：[1]上海交通大学安泰经济与管理学院

出　　处：《上海管理科学》2007年第6期1-4,共4页Shanghai Management Science

基　　金：国家自然科学基金(70372056);上海市科委软科学基金(066921021)

摘　　要：讨论了两条提供不同品牌产品的供应链之间的价格竞争。每条链均由一个制造商和一个零售商组成,其中制造商是价格决策的斯塔克博格领导者,并对供应链的管理方式进行选择以最大化自身的收益。在求出供应链之间价格竞争的均衡状态后,得出了外部零售商能够缓解价格竞争的结论,并讨论了品牌差异对均衡的影响。Price competition between two supply chains that own different product brand is discussed, besides, both supply chains are consists of one manufacturer and one retailer. The manufacturer is Stackelberg leader, and maximizes its profit through choosing model to manage supply chain. After getting the equilibrium state, it concludes that external retailer can reduce price competition, and discuss the effect of product substitutability to equilibrium.

关 键 词：供应链 价格竞争 品牌差异 

分 类 号：F274[经济管理—企业管理]