页面标签和页面结构对视觉搜索策略的影响  

Page Label and Page Structure Influence on Visual Searching Strategies in Page Layout

作　　者：胡凤培[1] 陈运超[1] 葛列众[1] 

机构地区：[1]浙江理工大学心理学研究所,杭州310018

出　　处：《人类工效学》2007年第4期4-7,共4页Chinese Journal of Ergonomics

基　　金：浙江省自然科学基金(Y20577)

摘　　要：采用眼动跟踪技术与视觉搜索时间——鼠标点击时间的分离技术,探讨视觉界面中页面标签、页面结构和项目语义特征对视觉搜索策略的影响。结果表明:在有无标签提示、有无页面结构、有无语义条件下,被试采用了导向式和序列式两种不同搜索策略;采用导向式搜索策略时,注视点明显较小、扫视轨迹长度和注视时间明显较少;当采用序列式搜索策略时,则反之;采用导向式的视觉搜索策略能显著减少被试的视觉搜索时间,提高视觉搜索的绩效。This study used eye＇tracking technique, visual searching time, and seperation of mouse clicking time, The goal is to understand page label, page structure and item semantics influence on visual searching strategies. The conclusions are as follows ： （ 1 ） In the process of searching item, participants employed different searching strategies, they used directive strategy when provided with item highlighting, used serial search strategy when not provided with page label, page structure and item semantics; （2） When directive strategy was employed in the process of searching, the number of fixation , scan track and fixation time were salience less than when serial strategy was employed. （3） Participants used directive strategy can salience shorten participants＇ visual search time. improve visual search performance.

关 键 词：视觉搜索策略 眼动跟踪 页面标签 

分 类 号：B842[哲学宗教—基础心理学]