浅析旅游目的地的营销特性及其营销策略  

Brief Analysis on Marketing Characteristic and Marketing Tactics in the Tourist Destination

作　　者：陶仕娟[1] 张俊锋[1] 

机构地区：[1]武汉航海职业技术学院,湖北武汉430062

出　　处：《科技创业月刊》2008年第1期41-42,共2页Journal of Entrepreneurship in Science & Technology

摘　　要：从引导游客消费和推进景区开发两个方面分析了旅游目的地营销的重要性,从市场营销学的基本原理出发总结出旅游目的地营销的三大行业特征,提出了旅游目的地的六种营销策略。The first part of this paper analyzes the importance of tourist destination marketing from two aspects, which are visitor consumption guiding and toursit attractions devlopment promoting, then summarizes three major industry characteristics of destination marketing proceeding from basic principle of Marketing. At last, it proposes six kinds of marketing tactics of the destination marketing on the foundation of the discussion above.

关 键 词：旅游目的地 特征 营销策略 

分 类 号：F713.50[经济管理—市场营销]