基于客户关系管理的大批量定制生产模式系统总体设计  

Whole Design of Mass Customization Based on Customer Relationship Management

作　　者：唐永升[1] 裘建新[1] 刘新田[2] 

机构地区：[1]上海工程技术大学教务处,上海2016202 [2]上海工程技术大学汽车工程学院,上海201620

出　　处：《上海工程技术大学学报》2007年第4期365-369,共5页Journal of Shanghai University of Engineering Science

摘　　要：从整体上对基于客户关系管理的大批量定制生产模式CRMMC(Customer RelationshipManagement of Mass Customization)系统进行了讨论。首先从系统整体角度对CRMMC系统软件进行了设计,给出了CRMMC系统工作流程、体系结构、网络应用模型,以及组成体系的模型图。然后分析了CRMMC系统所具有的功能。最后从技术的角度讨论了实现CRMMC所涉及的若干关键技术,并分析了CRMMC系统与客户定制设计平台的关系。The whole system based on Customer Relationship Management of Mass Customization （CRMMC） was discussed. Firstly, a CRMMC softwore was designed as a whole system in which the work process, system structure, network application model and model drawing of the system were built. Then, the functions of CRMMC were analysed. Finally, the feasibilities of some important technologies related to CRMMC were discussed from technological aspect, and the relationship between CRMMC system and customer customization design platform was analysed.

关 键 词：客户关系管理 大批量定制生产 系统构架 

分 类 号：F406.2[经济管理—产业经济]