客户全生命周期价值威布尔函数分析模型  

The Weibull Function Analysis Model for the Value of Customer Life Cycle

作　　者：林澍[1] 马卫[1] 

机构地区：[1]南昌大学经济管理学院,江西南昌330047

出　　处：《华东理工大学学报（社会科学版）》2007年第4期49-52,共4页Journal of East China University of Science and Technology：Social Science Edition

摘　　要：对用户价值的估算是电信运营企业准确测算业务利润、实现细分用户市场的差异化服务的有效手段,本文通过建立电信典型用户的价值方程,对案例数据通过威布尔分布函数加以拟和计算验证,表明该方程的较为真实的反映了电信运营企业的用户价值的状况,对电信运营企业构建用户价值模型具有一定的帮助。Using computer to estimate the value of customers is an effective way for the telecom enterprise to make accurate estimations on its profits and offer diversified services according to a subdivision of the customer market. This paper establishes the value equation of typical tclccom customers and analyzes the data from the cases by means of Weibull distribution function. It shows that the equation reflects relatively the true cases of the value of the tclccom enterprise customers, and will help telecom enterprises to construct the customer value model.

关 键 词：客户价值 威布尔函数 模型 

分 类 号：F279.23[经济管理—企业管理]