再论市场发展中的若干理论问题  

A Rediscussion of Some Theoretical Issues in Market Development

作　　者：石忆邵[1] 

机构地区：[1]同济大学测量与国土信息工程系,上海200092

出　　处：《商业经济与管理》2008年第1期10-14,共5页Journal of Business Economics

基　　金：国家自然科学基金项目<我国市场群落的运行机理及空间扩张研究>(40371034)资助

摘　　要：结合具体实例,对商品市场扩张中的距离衰减效应、市场与城镇协同发展规划、资源型城市的商业规划特色、市场规模扩张与产品特性的关系等理论问题进行了论述,指出距离因素不是影响商贸型企业成功扩张的唯一且主要的因素,市场的选址、功能定位、管理水平、经营者素质、政府的扶持政策、同类市场的竞争状况等是比距离更为重要的影响因素;理性预期是市场和城镇发展规划的重要依据之一,但由于市场信息的非对称性或非充分共享性,人们不可能都把预期建立在理性思考的基础上,发生预期失误将给市场和城镇的协同发展带来风险;优秀的商业规划应该是具有地域特色的规划;市场规模的扩张应考虑产品特性的差异,旨在为我国商品市场的发展和成功扩张提供科学依据。Based on cases of several commodity exchange markets, the author dissertates some theoretical issues, i.e. the distance decay effect of the commodity exchange market expansion, the coordinated development planning between the commodity exchange markets and the cities and towns, the regional traits in commercial planning of resource - based cities, the relationship between the commodity exchange market expansion and the difference in product characteristics. The author holds that distance isn＇ t the unique and primary factor of successful enterprises expansion, but the location of markets, function orientation, management level, government aid policy, and competitiveness of the same markets are more important. Rational anticipation becomes one vital evidence in the market and the cities and towns development planning. And irrational anticipation leads to the risks in coordinated development of the commodity exchange markets and the cities and towns. An excellent commercial planning should manifest the regional traits, and market expansion must consider the differences in product characteristics.

关 键 词：市场扩张 距离衰减效应 城镇发展规划 产品特性 

分 类 号：F713.5[经济管理—市场营销]