基于模糊分析法的第三方物流顾客满意度综合评价  

Customer Satisfaction of Third-Party Logistics of Utilizes Fuzzy Comprehensive Analysis Methods Conservation Development Way

作　　者：梁权[1] 石丽美[2] 

机构地区：[1]石家庄铁道学院经管分院财会系 [2]石家庄铁道学院四方学院西校区经济管理系

出　　处：《中国市场》2007年第49期46-47,共2页China Market

摘　　要：第三方物流作为企业第三利润源泉,凸显其重要的作用。企业的顾客满意度分析是关系企业成败的关键因素。因此本文运用模糊层次分析方法,并结合实证研究,建立第三方物流的顾客满意度指标体系和评价模型。Third-Party Logistics as a source of enterprise＇s third profits appears its important function, Enterprise＇s customer satisfaction analysis is a critical factor to the success of the enterprise, Therefore the article utilizes fuzzy comprehensive analysis methods, and combines demonstration research, then establishes customer satisfaction index system and evaluation model of third-party logistics

关 键 词：第三方物流 顾客满意度 模糊评价 层次分析法 

分 类 号：F259.2[经济管理—国民经济] F224