基于顾客价值创新的蓝海战略研究  

Research of Blue Ocean Strategy Based on Customer ValueInnovation

作　　者：李文燕[1] 王巍[1] 李元霞[1] 

机构地区：[1]山东经济学院,济南250014

出　　处：《价值工程》2008年第2期51-53,共3页Value Engineering

摘　　要：顾客价值理论不但为营销学带来了全新的进展,也为蓝海战略的评价研究提供了理论依据和模型参考。在这一背景下,可以积极借鉴成熟的顾客价值理论,为蓝海战略提供新的思路和途径。Customer value theory offers the theoretic foundation and referent models for evaluating on BLUE OCEAN STRATEGY as well as it brings the brand-new progress for marketing. Just under such background, this paper effectively makes use of the mature customer value theories in order to give new view and method of evaluation on Blue Ocean Strategy.

关 键 词：顾客价值创新 蓝海战略 跨行业合作 

分 类 号：F062.4[经济管理—政治经济学] F120.4