浅谈我国企业进行体育赞助存在的问题及应对措施  

Discussion on Existing Problems and Corresponding Measurement of Enterprises for Sports Sponsorship in China

作　　者：刘胜兵[1] 

机构地区：[1]重庆水利电力职业技术学院,重庆402160

出　　处：《体育科技文献通报》2008年第4期98-98,109,共2页Bulletin of Sport Science & Technology

摘　　要：体育赞助已成为企业进行市场推广的有效工具之一,它有助于提升企业的形象和品牌知名度,直接给企业带来巨大的经济效益。本文首先分析了体育赞助会对我国企业的全面竞争带来利益,然后针对我国企业目前在体育赞助中存在的一些薄弱问题,提出了如何使我国企业有效进行体育赞助的一些应对措施。Sports sponsorship has become an effective marketing tool for enterprises. It helps to enhance their image and brand recognition, directly bring huge economic benefits for enterprises. This paper analyzes that sports sponsorship in China will bring the full benefits of competition and puts forwards some corresponding measurement based on existing problem in sports sponsorship.

关 键 词：体育赞助 企业 问题 措施 

分 类 号：C80-05[社会学—统计学]