大学生体育竞赛区域联合的市场开发意义分析  

Analysis of Significance to the Development on Alliance Market of University Students Sports Competition Region

作　　者：许治平[1] 朱恺[2] 

机构地区：[1]西安体育学院图书馆,西安710068 [2]西安体育学院学报编辑部,西安710068

出　　处：《天津体育学院学报》2008年第1期88-90,共3页Journal of Tianjin University of Sport

基　　金：中国体育科学学会科学技术研究项目(项目编号csssxxty2005A015)

摘　　要：从高等教育学、社会学、经济学、市场营销学的角度出发,针对我国大学生运动竞赛市场形成的两大主体大学生群参与者和大学生运动竞赛的商业赞助者(商家)进行分析,揭示我国大学生运动竞赛参与主体参与意愿和经济投入、区域内运动竞赛的组织模式的运行条件,阐明大学生运动竞赛市场发展区域联合运行模式的潜力,以及我国大学生运动竞赛市场营销的发展途径和完善大学生体育市场的产业发展结构。From the view of higher education science, sociology, economics and marketing, aimed at college students sports competition market formed by two major the main college students＂ participants and university students＂ sports competitions＂ commercial sponsors （businessmen）, We carry out to analyze the main participations＂ will and economic inputs of college students sports, the Conditions of the operation in the region for sport competitions organizations mode. And we also expound the potential of university students ＂sports competition market in regional alliance operation mode and the ways for common development of college students＂ sports competition market marketing and perfect the university sports markets＂ industrial development structure.

关 键 词：大学生 体育竞赛 区域联合 市场化 

分 类 号：G80-05[文化科学—运动人体科学]