竞争对手价值链分析研究综述  

The Research Summary on the Analysis of Competitors’ Value-Chain

作　　者：谭志华[1] 王辉[1] 吕春梅[1] 

机构地区：[1]湖南大学会计学院,长沙410079

出　　处：《价值工程》2008年第3期47-49,共3页Value Engineering

摘　　要：根据迈克尔.波特的竞争战略理论,一个行业的竞争状态取决于五种基本的竞争作用力。这些作用力决定着行业竞争的激烈程度和最终盈利能力,行业内现有竞争对手常常是五种作用力中起关键作用的部分。价值链分析法作为竞争对手分析的有效方法被广泛采用,成为企业确定自身竞争地位,获得持久的竞争优势的基础。Michael. Porter considered that the condition of competition in a trade is decided by five kind of basic forces. These forces decide the degree of competition and the capability of profit. The existing competitors in trade often play the key role in the five kind of basic forces. The analyses of value chain is being widely used as a effective method in the analyses of competitors, becoming the foundation of defining the position in competition and gaining the lasting superiority in competition.

关 键 词：价值链 竞争对手 研究综述 

分 类 号：F270.7[经济管理—企业管理] F062.4[经济管理—国民经济]