广播电视有声语言的营销性探究  

The Marketing of the Soniferous Language in the Broadcast and Television

作　　者：马海霞[1] 

机构地区：[1]漳州师范学院新闻传播系,福建漳州363000

出　　处：《漳州师范学院学报（哲学社会科学版）》2008年第1期131-134,共4页Journal of Zhangzhou Teachers College:Philosophy and Social Sciences

摘　　要：有声语言是人类的思维工具,能言志传神,是广播电视的主要传播手段。广播电视有声语言能够阐释其主题思想与意图,使媒体与受众有效沟通,也能成功销售意念,让受众主动接受。从某种层面上讲,广播电视有声语言具有营销的特性,分析其传播模式、本质、特点和传播目的等方面的营销性,有助于对广播电视有声语言进行空间意义上的提升。Soniferous language is the human tool of thinking, It can express ambition and spirit, and it is the main means of the broadcast and television. The soniferous language in the broadcast and television is able to explain the main thought and the intention; it can also make the media and audiences have an effective communication, to sale thought, and let the audiences accept something actively. In some degree, there are some characteristics of marketing in the soniferous language of the broadcast and television, and now we analyze from the pattern of diffusing, essence, characteristics and the goal of diffusing, thus to have a promotion in the spatial significance.

关 键 词：有声语言 广播电视有声语言 营销性 

分 类 号：G222.2[文化科学] G229.23