战略联盟合作伙伴的评价和选择  

Appraisal and Seletion of Strategic Alliance's Collaboration Partner

作　　者：耿先锋[1] 张瑾[2] 

机构地区：[1]浙江大学管理学院,浙江杭州310058 [2]邯郸学院,河北邯郸056005

出　　处：《当代经济管理》2008年第3期31-33,共3页Contemporary Economic Management

摘　　要：企业战略联盟是企业扩张的一种有效的途径,战略联盟本质是企业间的协作关系。要避免联盟在组建过程中的成功率低、寿命短的问题,需要正确评价和选择联盟的协合作伙伴。文章认为在选择合作伙伴时要考虑战略目标、资源、组织文化和总体实力的匹配性,并提以AHP法为基础,提出了选择合作伙伴的方法。The strategic alliance is an effective approach of enterprise expansion and essentially a collaboration relationship among enterprises. To avoid such problems as low success rate and short-term life in the course of alliance＇s establishment, we need to evaluate and select the collaborative partners of enterprises exactly. This article holds that the strategic goals, resources, organization culture and matching of comprehensive strength should be taken into consideration during the selection of collaborative partners and further puts forward the approach of selecting of collaborative partners based on AHP method.

关 键 词：战略联盟 伙伴选择 AHP 

分 类 号：F270[经济管理—企业管理]