客户关系管理在电子政务中的应用研究  

CRM application in the e-government affairs

作　　者：安永梅[1] 

机构地区：[1]邯郸职业技术学院计算机系,河北邯郸056001

出　　处：《企业技术开发》2008年第3期68-70,共3页Technological Development of Enterprise

摘　　要：文章通过把企业的客户关系管理思想引入电子政务,改善政府在企业和公众心目中的形象,拓展政府与企业、公众的沟通渠道和沟通方式,为其他政府部门、企业和公众提供个性化的服务。客户关系管理思想在电子政务中的具体应用体现在教育培训、就业、电子医疗、社会保险、公民信息、交通管理、公民电子税务、电子证件服务等多个方面。Through enterprise＇s customer relations management thought introduction e-government, improvement government mind image in enterprise and public. Through the development government and the enterprise, public＇s communication channel and the communication way, for other government departments, the enterprise and the public provides the individuality service. The customer relations management thought manifests in the el-government concrete application in education training, the employment, the e-medical service, the social security, the citizen information, the traffic control, the citizen e-tax, the e-credential service and so on.

关 键 词：客户关系管理 电子政务 政府CRM 

分 类 号：C931.9[经济管理—管理学]