社会营销观念下的产品定价实证研究——以铁路部门火车“春运”票价为例  

Empirical Study on Product Price Setting from Social Marketing's Point of View ——Take Train Ticket Price of the Spring Festival Transportation as an Example

作　　者：徐正东[1] 

机构地区：[1]南通纺织职业技术学院,南通226007

出　　处：《南通纺织职业技术学院学报》2008年第1期60-62,共3页Journal of Nantong Textile Vocational Technology college

摘　　要：从铁路"春运"票价的调整案例出发,讨论了不同营销观念影响下的定价策略。从营销视角看,社会营销思想影响了铁路部门"春运"票价的制定。Taking the train ticket price adjustment during the Spring Festival as an example,this paper discussed different price setting strategies in view of different marketing concepts. From the perspective of marketing, it was social marketing concept that affects the ticket price setting during the Spring Festival.

关 键 词：社会营销 铁路部门 “春运”票价 

分 类 号：F713.50[经济管理—市场营销]