网络休闲市场现状及问题研究  

Probing into Current Situation and Problems of Netweb Leisure Market

作　　者：王洁[1] 李映辉[2] 王亮[1] 

机构地区：[1]湖南师范大学旅游学院 [2]长沙大学旅游系

出　　处：《湖南广播电视大学学报》2008年第1期84-87,共4页Journal of Hunan Radio and Television University

摘　　要：在我国休闲产业发展过程中,互联网逐步成为一种新兴的休闲方式,并已开始市场化。本文通过网络问卷调查形式,获取第一手数据,描绘网络休闲消费市场的基本结构,分析市场特征,对上网人群消费行为和愿望作了初步研究。With the development of domestic leisure industry, net web has gradually became a new leisure style and began its market -oriented improvement. It is of significant theoretical and practical value to define netweb leisure and do empirical research on it. Based on the data from mail survey, the basic consumption structure and the market characteristics of netweb leisure are described, then the consumptive behavior and intention are probed, both of which are helpful to solve the current managerial problems and form an independent market.

关 键 词：网络 休闲 市场 

分 类 号：F713.36[经济管理—产业经济]