谈情报产品的市场营销策略  

Talk on the Market Management of Intelligence Report Product

作　　者：窦淑庆[1] 

机构地区：[1]唐山学院

出　　处：《中国市场》2008年第6期144-145,共2页China Market

摘　　要：情报生产是为一定的社会活动服务的,它能满足用户在其社会活动中的某种需要,能反映情报供需双方的交换关系,是推动情报经济活动的有力杠杆。现今社会的情报价值观发生了深刻变化,情报产品的商品化亦大为增强。本文论述了情报产品的市场运营,包括情报产品需求分析、情报产品的生产、销售、服务等方面。The intelligence report value of society deep variety happened at present, the intelligence report product commercialized as well greatly for strengthen. This text discussed the market luck of the intelligence report product a camp, including an intelligence report product a need analysis, the production, sale, and service of the intelligence report product etc. aspect.

关 键 词：情报市场 情报产品 需求分析 销售策略 

分 类 号：F274[经济管理—企业管理]