世界性广告消费主义的文化批判  

Cultural Criticism of Worldwide Advertising Consumption

作　　者：张殿元[1] 

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《中南民族大学学报（人文社会科学版）》2008年第2期171-174,共4页Journal of South-Central Minzu University (Humanities and Social Sciences)

基　　金：复旦大学新闻传播与媒介化社会研究国家哲学社会科学创新基地项目"中国传媒产业改革成功案例系列研究"(06FCZD0018)

摘　　要：通过广告业的跨境运营,跨国公司的全球一体化行销和精神生活的商品化过程,广告助生的世界性消费主义文化已隐然成形,它必将对全球的各个领域,尤其是先前商业文化较少染指的地方产生影响,传统人格的广告化,民族精神的商业化,私人领地的公共化就是这种影响的表征。Transborder operation of advertising, integration of international corporations and commercialization of spiritual life shows that worldwide advertising consumption has come into being. It will exert influences on all the fields, especially those seldom impacted by commercial culture, which is revealed by advertising of traditional personality, commercialization of national spirit and publicity of personal areas.

关 键 词：世界性消费主义 跨国公司 文化批判 

分 类 号：F713.8[经济管理—广告]