基于元胞自动机的新产品市场扩散模拟  

Cellular automata based simulation of new product market diffusion

作　　者：李望[1] 孙永征[2] 

机构地区：[1]中国矿业大学计算机学院,江苏徐州221008 [2]中国矿业大学理学院

出　　处：《山东大学学报（理学版）》2008年第3期92-96,共5页Journal of Shandong University(Natural Science)

摘　　要：在建立了基于元胞自动机的新产品市场扩散仿真模型的基础上,模拟了不同市场条件下新产品的市场扩散过程,从博弈的角度研究了广告、产品质量等因素在新产品扩散中的作用。模拟结果与真实市场中新产品的扩散特征相吻合。同其它的新产品市场扩散模型相比该模型的结构简洁,模拟过程直观,易于分析。After the cellular automata based model of new product market diffusion was formulated, the process of new product market diffusion under different market conditions was simulated, and the effect of advisement and product quality on the new product market diffusion was also studied by use of game theory. The simulation results are consistent with characteristics of new product market diffusion in the real market. Compared with other new product market diffusion models, this model has concise structure, intuitionistic simulation and an easy analysis process.

关 键 词：元胞自动机 市场扩散 计算机模拟 

分 类 号：F713.50[经济管理—市场营销]