企业战略外部环境预测评价  

To Appraise And Forecast Enterprises Strategy's External Surroundings

作　　者：李思竞[1] 王金山[1] 

机构地区：[1]石家庄经济学院,河北石家庄050031

出　　处：《企业科技与发展（下半月）》2008年第4期34-36,共3页

摘　　要：企业外部环境在很大程度上影响着企业战略的实施与结果,因此对企业战略外部环境的预测评价十分重要。文章利用马尔可夫链模型对企业战略外部环境进行预潮评价,对整个企业战略绩效的评价提供前提基础。Enterprises external surroundings obviously affects enterprises strategy＇s execution and effect, so it is very important to forecast and appraise the enterprises strategy＇s external surroundings. With Markov＇s Link model, the article forecasts and appraises the enterprises strategy＇s external surroundings and provides the premise to appraise the whole enterprise＇s strategy performance.

关 键 词：企业战略环境 马尔可夫链 

分 类 号：F272.1[经济管理—企业管理]