大学生消费行为分析及对策  

Analysis and Countermeasures of College Students' Consumption Behavior

作　　者：李岩[1] 杨卫华[2] 张丹[3] 

机构地区：[1]山东工商学院政治与社会发展学院 [2]山东工商学院会计学院 [3]山东工商学院外国语学院,山东烟台264005

出　　处：《山东工商学院学报》2008年第2期120-123,共4页Journal of Shandong Technology and Business University

摘　　要：大学生消费具有理念新、实用性和时尚,行为个性化和模仿性,结构多样性和多层次性的特点,需要从消费文化、消费观方面进行引导,使其树立正确的消费观。College students＇ consumption has ion, personality and imitativeness of behavior guide the college students from the aspects of them acquire a correct consumption concept. the characteristics of new concept, utilization and fash, diversified and many-layered in structure. We should consumption culture and consumption concept, making

关 键 词：消费行为 消费观 消费文化 大学生 

分 类 号：F713.55[经济管理—市场营销]