虚拟参考咨询服务营销整合优化策略探究  

Study on the Optimized Strategy of Virtual Reference Service Marketing Integration Optimization

作　　者：张雅红[1] 

机构地区：[1]河南大学图书馆,河南开封475001

出　　处：《农业图书情报学刊》2008年第4期177-180,共4页Journal of Library and Information Sciences in Agriculture

摘　　要：虚拟参考咨询服务是信息商品价值的营造者。由此,分析了虚拟参考咨询营销的原则及营销整合优化策略,以期推动虚拟参考咨询服务稳定、可持续的发展。Virtual reference service is involved in marketing its reference to the source of information, technology, and the staff decided advantage. Therefore, the paper has analyzed the principles of virtual reference marketing and integrated marketing strategy so as to promote the stable and sustainable development of virtual reference service.

关 键 词：虚拟参考咨询服务 营销整合 优化 

分 类 号：G252.6[文化科学—图书馆学]