关联规则在大型超市中的应用  

Study on the Application of Association Rule in Large Supermarket

作　　者：吴洪波[1] 赵谦[1] 

机构地区：[1]哈尔滨理工大学经济管理学院,黑龙江哈尔滨150080

出　　处：《哈尔滨理工大学学报》2008年第2期128-130,134,共4页Journal of Harbin University of Science and Technology

摘　　要：针对目前大型超市中销售数据的利用问题,阐述了应用数据挖掘技术在大型超市中的必要性,并在此基础上分析了大型超级市场数据的特性及其可用性.依据关联规则算法,对商品的销售模式进行了分析,讨论了其应用的具体方法和步骤.To solve the problem of making the application of Data Mining in supermarket. also analyses the pattern of commodity selling method and concludes some selling patterns. use of selling data in supermarket, this paper states the necessity of It analyses the character and usability of the supermarket data, and based on association rule. At last, it introduces the steps of this

关 键 词：数据挖掘 超级市场 关联规则 

分 类 号：F224.0[经济管理—国民经济]