艺术的商品化与大众文化  

On commercialization of art and popular culture

作　　者：贾明[1] 

机构地区：[1]上海师范大学人文与传播学院,上海200234

出　　处：《东南大学学报（哲学社会科学版）》2008年第3期63-67,共5页Journal of Southeast University(Philosophy and Social Science)

基　　金：上海市重点学科"都市文化学"建设项目资助课题(Y0401);上海市哲学社会科学规划课题"现代性与大众文化"(2007BWY011)的阶段性成果

摘　　要：人们通常用大众文化的商品化特征来批判和否定大众文化,认为这是艺术的异化。其实艺术始终具有商品性的特征,因为艺术也是一种生产,需要通过流通和交换实现其价值。从历史与现实上看,艺术商品化和市场化的实现,是社会经济和文化的正常现象,它给艺术带来了自由,使大众成为艺术享受的主体,是艺术进步和繁荣的表现,所以,市场经济就是大众文化繁荣的社会基础。Popular culture is often criticized because of its commercialization,but culture and art always have features of commodity,for culture and art are also a kind of production.The value of artwork shows in market and exchange.In the view of history and reality,the style of commodity is not only a normal social economic and cultural phenomenon,but a symbol of artistic freedom,reflecting artistic progress and prosperity.The style of commodity and market economy are the foundation of modern popular culture.

关 键 词：艺术生产 商品化 大众文化 

分 类 号：J124[艺术—艺术理论]