转型时期企业化公共组织的绩效评价研究——基于我国电视媒体产业的个案分析  

Performance Evaluation of Public Enterprise Organizations during the Transitional Period:A Case Study on TV Media Industry in China

作　　者：刘向东[1] 孙道银[1] 

机构地区：[1]北京大学光华管理学院,北京100871

出　　处：《经济管理》2008年第10期30-35,共6页Business and Management Journal ( BMJ )

基　　金：北京大学光华管理学院企业绩效管理中心研究项目

摘　　要：有关绩效评价的文献表明,现实世界中并没有为转型时期具有经济和社会双重目标的中国企业化公共组织量身定制的绩效评价体系。常规的绩效评价方法和思路在这类组织中遭遇到巨大的挑战。本文通过两个具体案例分析了当前这类组织为什么以及怎样进行绩效评价体系设计的问题,并提出3个绩效评价相关的命题,旨在说明这类组织需要结合当前产业特征和实际决策需求设计科学合理的绩效评价体系。Recent literatures on performance evaluation show that, there is no tailored performance evaluation system in a real world for those public organizations with both economic and social goads during the transitional period in China. There are many challenges of direct application of traditional performance evaluation and design methods in these originations. The analyses of two actual cases indicate why and how these organizations want to design their own performance evaluation systems. This paper proposes three propositions which suggest that the industry characteristics and actual decision support requirement are necessary when these public enterprise organizations want to design their performance evaluation systems.

关 键 词：公共企业组织 绩效评价设计 电视媒体产业 案例研究 

分 类 号：F270[经济管理—企业管理]