高校图书馆服务营销满意度测评与分析  

Appraisal and Analysis of Service Marketing's Satisfaction Degree of the Universities' Libraries

作　　者：王志国[1] 邵爽[1] 

机构地区：[1]沈阳药科大学图书馆,辽宁沈阳110016

出　　处：《情报科学》2008年第3期418-421,426,共5页Information Science

摘　　要：将市场营销服务理论应用在高校图书馆服务中,以高校学生为顾客满意度的研究对象,通过问卷调查形式,采用多种统计计算方法,对调查数据进行测评、统计、计算和分析。以此来测评高校学生对图书馆服务的满意程度,进而不段改善和提高图书馆的服务水平和服务质量。In this paper, marketing service theory is applied to the service of college libraries, with college students taken as the object when studying the customer satisfaction degree. Through questionnaire inquires and various statistical methods, the data is evaluated, counted, calculated and analyzed. Then the satisfaction degree of library service is evaluated and the service level and service quality of college libraries will be improved and enhanced constantly.

关 键 词：高等学校 图书馆 服务营销 顾客 

分 类 号：G250[文化科学—图书馆学]