中国餐饮业发展特许经营研究  

RESEARCH ON CHINESE FOOD AND BEVERAGE INDUSTRY'S DEVELOPING SPECIAL PERMISSION CHAIN-LIKE

作　　者：潘华丽[1] 

机构地区：[1]山东师范大学人口.资源与环境学院,济南250014

出　　处：《山东师范大学学报（自然科学版）》2008年第2期66-68,共3页Journal of Shandong Normal University(Natural Science)

摘　　要：简述了中国餐饮业特许经营的发展现状,重点分析了中国餐饮业发展特许经营方面存在的问题及原因,最后提出了中国餐饮业发展特许经营的对策和出路.This paper summarized the development present situation of special permission chain - like management in China, with analyzed the situation of Chinese food and beverage industry＇ s developing special permission chain - like and the question and the reason which in the Chinese food and beverage industry development special permission chain - like management. Finally the strategy and suggestion of Chinese food and beverage industry in developing special permission chain - like is proposed.

关 键 词：餐饮业 特许经营 品牌战略 

分 类 号：F590[经济管理—旅游管理]