广告道德失范的危害及矫正  

The Hazards of the Absence of Morality in Advertisements and Corrections

作　　者：钱海亚[1] 

机构地区：[1]南京师范大学公共管理学院,江苏南京210097

出　　处：《南通大学学报（社会科学版）》2008年第3期135-140,共6页Journal of Nantong University:Social Sciences Edition

摘　　要：广告是市场经济环境中企业间竞争的一种极为有效的手段。优秀的广告作品在使企业获得经济利益的同时,也使消费者、社会文化从中获益,取得多方共赢的结果。然而广告业在高速发展的同时,也存在这样那样的问题,一些广告恶俗低劣,违背广告应遵循的道德,也给公众、社会和文化带来了危害。As a efficient means for the competition in market economy, advertisements have brought mutual benefits to companies, consumers, social cultures and other field of the society. However, along with the rapid development of advertising industry, some advertisements are of evil nature and bad taste, oppose to social norms, and bring hazards to the public, society and cultures.

关 键 词：广告 道德失范 危害 矫正 

分 类 号：F713.82[经济管理—广告]