基于商务智能的企业营销决策研究  

Research on business intelligence-based marketing decision-making

作　　者：周瑾[1] 

机构地区：[1]广东商学院信息学院,广东广州510320

出　　处：《企业技术开发》2008年第6期69-71,共3页Technological Development of Enterprise

摘　　要：面对日趋激烈的市场竞争,企业需要制定正确的营销决策。文章提出了营销信息收集和营销数据分析是营销决策的科学保证,分析了商务智能的支撑技术包括数据仓库、数据挖掘、OLAP等,研究了商务智能在企业营销决策中的应用。Facing on the intense market competition, right marketing decision-making must be made. This paper proposed that the collection and analysis of marketing data and information are the scientific guarantee of marketing decision-making, analysed that the key technologies supporting business intelligence include data warehousing, data mining and OLAP, researched the application of business intelligence in enterprise marketing decision-making.

关 键 词：营销 决策 商务智能 数据挖掘 

分 类 号：F270[经济管理—企业管理]