顾客感知价值的维度及其影响的实证研究  

Customer Perceived Value Dimension and Its Effect: An Empirical Study

作　　者：焦丽娜[1] 

机构地区：[1]安徽财经大学商学院,安徽蚌埠233030

出　　处：《无锡商业职业技术学院学报》2008年第3期4-7,共4页Journal of Wuxi Vocational Institute of Commerce

基　　金：国家社会科学基金项目(06BJY095)

摘　　要：自20世纪90年代以来,顾客感知价值研究已成为营销学者与企业经理人关注的焦点领域,被认为是竞争优势的新来源和企业持续增长的引擎。文章选择手机行业作为研究对象,探索并验证感知价值的维度,分析了各维度对消费者行为倾向的影响,结果表明顾客感知价值的维度有五个,它们对行为倾向的影响程度从大到小依次为保健价值、激励价值、情感价值、服务价值和条件价值。Since 1990s, the study of customer perceived value has become a focus field for marketing researchers and business managers, for it is considered as a new source of business competitiveness and an engine of constant development. This paper, taking automobile industry as its study object, discusses and verifies customer perceived value dimensions by examples, and also makes an ＂analysis of the effects of those dimensions on customer＂ s behavioral intentions. The verification shows that there are five customer perceived value dimensions, which can be classified, in the sequence of importance, into health value, encouraging value, feeling value, service value, and condition value according to their degrees of influence towards the behavioral intentions.

关 键 词：顾客感知价值 顾客感知价值维度 消费者行为倾向 

分 类 号：F713.55[经济管理—市场营销]