跆拳道运动赛事市场化运作模式的研究  

Research on The Market Operation Model of Tae Kwon Do sport

作　　者：刘龙柱[1] 方元[1] 徐海峰[1] 

机构地区：[1]东南大学体育系,江苏南京210096

出　　处：《吉林体育学院学报》2008年第1期11-12,25,共3页Journal of Jilin Sport University

摘　　要：通过对我国跆拳道运动赛事市场化进行可行性分析,阐述了跆拳道运动赛事的市场化发展现状、影响的因素和条件,借鉴中国散打王争霸赛成功地市场运作模式,运用体育产业学、市场营销学、赛事经营管理学等方法,构建了我国跆拳道赛事市场化运作模式:职业跆拳道联盟模式、建立有中国特色的职业跆拳道推广人、经纪人的商业运作模式,探讨其特点,为加快跆拳道运动产业化步伐,实现跆拳道运动持续、快速、健康发展提供理论依据,为我国跆拳道运动赛事市场化的发展提供相关理论借鉴和支持。This text made a viability assessment to the Tae Kwon Do sport game market in our country,it elaborated Tae Kwon Do sport a game turns the factor and condition of the development present condition,influence by drawing lessons from successful the marketing operation model of Chinese sanda match and making use the way of the PE industry,the market marketing,the game management management etc to set up the Tae Kwon Do game marketing operats model：The occupation-Tae Kwon Do alliance model,establishment of the occupation Tac Kwon Do expansion of Chinese special features the person, broker of the business operats model. It inquired into its characteristics to speed the step of Tae Kwon Do sport indus., carried out theories basis for the Tac Kwon Do sport to keep on fast healthy development and provided related theories to draw lessons for development of the Tac Kwon Do exercise marketing in our country.

关 键 词：跆拳道运动 赛事 市场化 运作模式 

分 类 号：G886.9[文化科学—体育训练] F426.8[文化科学—体育学]