商务谈判中关联理论对会话幽默的阐释力  

The Explanatory Power of Relevance Theory for Conversational Humor in Business Negotiation

作　　者：周静[1] 

机构地区：[1]湖南农业大学外国语学院,湖南长沙410128

出　　处：《湖南商学院学报》2008年第3期126-128,共3页Journal of Hunan Business College

基　　金：湖南农业大学青年科研基金项目(02QN39)

摘　　要：国际商务谈判中常用的语用策略有委婉,幽默,模糊和赞美等等。幽默作为一种语言交际,涉及信息意图和交际意图的明示-推理过程。本文在关联理论的语言学框架下,结合认知语境,从动态的视角分析言语幽默,力图实现在国际商务谈判中,正确识别、欣赏和使用英语幽默,活跃谈判气氛,让谈判得以顺利进行。In international business and trade negotiations, pragmatic strategies such as euphemism, humor, vagueness and compliments are frequently used. Humor in conversational communication, is concerned with the ostensive- inferential process. This paper attempts to analyze the conversational humor from a dynamic perspective within the framework of relevance theory, taking into consideration the factor of context, so as to ensure a smooth process of negotiation by fully understanding and using humor in international business and trade negotiations.

关 键 词：幽默话语 关联 推理 认知语境 

分 类 号：H0[语言文字—语言学]