寡头垄断企业的非线性定价行为  

The nonlinear pricing of oligopolistic firms

作　　者：徐伟康[1] 王文举[2] 

机构地区：[1]首都经济贸易大学数量经济研究中心,北京100026 [2]首都经济贸易大学,北京100026

出　　处：《财经科学》2008年第7期72-78,共7页Finance & Economics

基　　金：北京自然科学基金项目“北京城市基础设施建设市场化改革风险控制研究”(项目编号：9062001)资助.

摘　　要：本文主要分析非线性定价下寡头垄断行业的消费者行为和市场均衡。分析认为当两家企业的固定费用与边际价格的差异不一致时,高类型的消费者偏好高固定费用、低边际价格的产品,而低类型的消费者的偏好则相反,并且存在某个类型的消费者对两企业的产品感觉无差异,从而市场被分割成两部分。两企业只能通过降低边际价格和固定费用的方式,使市场分割点朝自己有利的方向变动。In this paper, we analyze the consumer behavior and market equilibrium in oligopohstic industry under nonlinear pricing. We get the conclusion that the high consumers are favor of the products with high fixed cost and low marginal price, and vice versa with the low level consumers. Some type of consumers feels no difference between the two firms. They could ouly increase their marketing shares through decreasing the fixed fee and marginal price so as to make the market division point to move toward their own favorable direction.

关 键 词：寡头垄断 非线性定价 消费者偏好 市场均衡 

分 类 号：F274[经济管理—企业管理] F224[经济管理—国民经济]