我国绿色食品营销现状分析与策略研究  

Analysis on green food marketing status and the strategies study

作　　者：马清梅[1] 

机构地区：[1]山西大学商务学院,太原030031

出　　处：《食品工程》2008年第2期10-14,共5页Food Engineering

摘　　要：现在人们对自然、无污染的食品的渴望程度相当高,已形成一定的消费群体,已构成绿色食品营销的基础。但食品行业为何迟迟不见起色,就是营销渠道这个环节中出现了问题,只有解决这个问题,企业才能提高竞争力,不断提高市场占有率。Considering the upholding of green consumption concept,the green food consumption has formed a group. Chinese enterprises have started to realize the necessity of transforming the traditional marketing into the green marketing characterized by sustainable development. They need to solve many current problems in carrying out the green marketing so that they will raise their products market occupancy and competition strength

关 键 词：绿色食品营销 营销渠道 营销策略 

分 类 号：TS201.6[轻工技术与工程—食品科学] F274[轻工技术与工程—食品科学与工程]