民俗旅游资源综合价值评价研究——以重庆为例  

The Evaluation Model of the Comprehensive Value Evaluation of Folklore Tourism Resources and Demonstration Study

作　　者：王昕 杨永丰 

机构地区：[1]重庆旅游学院,重庆400047

出　　处：《生态经济（学术版）》2008年第1期292-293,302,共3页Ecological Economy

基　　金：国家社科基金项目"西南少数民族地区旅游循环经济发展对策研究"(编号:06XMZ009);重庆市科委基金项目"渝东南少数民族地区旅游循环经济发展模式研究"(编号:2005BB9257);重庆市重点社科规划项目"三峡库区旅游循环经济发展模式研究"(编号:2005JJ28);重庆市教委应用基础项目"基于重庆市旅游地管理的GIS应用研究"(编号:030807)

摘　　要：本文针对民俗旅游资源综合价值评价的复杂性、模糊性等问题,采用层次分析法和模糊综合评价法,以专家知识、主观经验和游客感知为基础,使定性分析与定量分析有效结合,提高了评价的准确性和客观性。以重庆民俗旅游资源综合价值评价为例,给出了民俗旅游资源综合价值评价的方法和依据。In the light of complexity and illegibility of the comprehensive value evaluation of folklore tourism resources, this article adopts AHP to construct the evaluation the target system, and uses fuzzy evaluation method. Based on the experts knowledge, subjective experience and perception of tourists. It can increase accuracy and objective of the evaluation by making use of mathematics method and getting the qualitative analysis and quantitative analysis good fusion. Taking folklore tourism resources comprehensive value, evaluation of Chongqing as an example, this paper gives a comprehensive evaluation by using above-mentioned method in order to provide a method and foundation for evaluation of destination＇s attraction.

关 键 词：民俗旅游资源 综合价值 模糊评价 

分 类 号：F273.4[经济管理—企业管理] F592.7[经济管理—国民经济]