传统文化快餐化的受众动因——以“于丹现象”中受众的接受行为为例  

On the Audience's Reasons for the Simplization and Popularization of the Traditional Culture ——Taking the Audience's Acception Behavior in the Yudang Phenomenon for Example

作　　者：樊昌志[1] 

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《新闻界》2008年第3期70-71,共2页Journalism and Mass Communication

摘　　要：本文以"于丹现象"中受众的接受行为为例,分析了传统文化快餐化的受众动因。The paper takes the audience＇s accepuon behavior in the Yudang phenomenon for example, and analyzes the reasons for the Simphzation and popularization of the traditional culture.

关 键 词：传统文化 快餐化 受众 

分 类 号：G206[文化科学—传播学]