论高校公共关系的功能  

ON THE FUNCTIONS OF PUBLIC RELATIONS IN COLLEGES & UNIVERSITIES

作　　者：芦文慧[1] 

机构地区：[1]沈阳大学,辽宁沈阳110016

出　　处：《河南工业大学学报（社会科学版）》2008年第2期110-113,共4页Journal of Henan University of Technology:Social Science Edition

基　　金：辽宁省教育厅人文社会科学研究教育规划项目课题"我国高校公共关系研究"(20060566)的阶段性成果

摘　　要：高校公共关系具有多样功能,可将其分为直接功能和间接功能。直接功能包括情报功能、参谋功能、调控功能、交往功能等;间接功能主要是指经济功能。高校公共关系功能的有效发挥,能极大地促进高校管理目标的实现。Public relations in colleges and universities functions and indirect functions. Direct functions inclu ＆ controlling and socializing. Indirect functions mainly has many functions which can be divided into direct de functions of informationalizing, advising, regulating include economic function. The effective use of public relations in colleges and universities can greatly promote the realization of the administrative objective of colleges and universities.

关 键 词：高校 公共关系 功能 

分 类 号：C912.3[经济管理]